Creator Email Templates

Real-world email and DM templates for creators working with brands.
Copy what you need. Edit it to fit your voice. Send with confidence.

Cold Outreach

Pick a situation. Copy a template. Make it yours.

EmailStrategy

Cold Email to a Local Brand

"Use this when reaching out to a local or regional brand in your country."

Subject:Collaboration Opportunity with [Your Brand Name]

Hi [Brand Name] Team, My name is [Your Name], and I’m a content creator based in [City/Country], creating content around [your niche]. I’ve been following [Brand Name] and really like how you [specific thing they do or product they offer]. I believe my audience would be a great fit for what you’re building. I currently reach around [X followers] on [platform], with strong engagement from people in [audience location]. I’d love to explore a possible collaboration that highlights your brand in an authentic way. Happy to share ideas and rates if this sounds interesting. Kind regards, [Your Name] [Your Handle]

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Quick Tip: Mention one real detail about the brand to avoid sounding generic.

EmailProfessional

Cold Email to a Global Brand

"Use this when pitching an international or global brand."

Subject:Creator Collaboration Opportunity – [Your Name]

Hi [Brand Name] Team, My name is [Your Name], a content creator based in [Country], creating content focused on [your niche]. I’ve been following [Brand Name] and noticed your work around [campaign, product, or value]. I believe my audience would align well with your goals, especially within the African market. I currently reach [X followers] on [platform], with an engaged audience primarily in [location or region]. I’d love to discuss a potential collaboration and share ideas on how we could work together. Looking forward to hearing your thoughts. Best regards, [Your Name] [Your Handle]

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Quick Tip: Keep the tone confident and concise. Global brands prefer clarity over long explanations.

DMStrategy

Cold DM (Instagram / LinkedIn)

"Use this for short first contact on Instagram, LinkedIn, or Twitter/X."

Hi [Name/Brand], I’m [Your Name], a content creator based in [Country], creating content around [your niche]. I’ve been following [Brand Name] and really like what you’re doing with [specific product or campaign]. I think my audience would be a great fit. Would you be open to a quick chat about a possible collaboration? Happy to share more details if you’re interested.

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Quick Tip: Keep DMs short. The goal is to start a conversation, not close the deal.

EmailGrowth

Cold Outreach to Startups

"Use this when pitching early-stage startups or growing brands."

Subject:Creator Collaboration Idea for [Startup Name]

Hi [Name], My name is [Your Name], a content creator focused on [your niche], based in [Country]. I came across [Startup Name] and love what you’re building, especially [specific feature or value]. I think there’s a great opportunity to introduce your product to my audience in a simple and relatable way. I currently create content for an audience of [X followers] on [platform], many of whom are interested in [relevant interest]. If you’re open to it, I’d love to share a few collaboration ideas. Best, [Your Name]

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Quick Tip: Startups care about fit and clarity. Keep it practical.

EmailProfessional

Cold Outreach to Agencies

"Use this when contacting marketing or influencer agencies."

Subject:Creator Introduction – [Your Name]

Hi [Agency Name] Team, My name is [Your Name], a content creator based in [Country], creating content around [your niche]. I’m reaching out to introduce myself and explore potential collaboration opportunities with brands you work with. I currently reach [X followers] on [platform], with an engaged audience interested in [key audience interest]. I’d be happy to share my media kit, past work, and rates if there’s a good fit. Thank you for your time. Kind regards, [Your Name] [Your Handle]

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Quick Tip: Agencies value reliability. Keep your message professional and straightforward.

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